WEBFLOW Redesign & MIGRATION

Built for density. Built for speed.

A redesign and migration built to better reflect EdgeCore Digital Infrastructure's brand

Abstract gradient background with flowing orange, purple, and black shapes.

CLIENT

EdgeCore

TYPE

Website Redesign

SERVICES

Digital Strategy
UX/UI Design
Development
SEO / AEO

01 Challenge

EdgeCore Digital Infrastructure develops and operates high-density, single-tenant data centers exclusively for the world's largest cloud and AI companies throughout the US. Their audience is hyperscalers, and their site needed to read like it belonged in that conversation.

The existing site wasn't built for that. EdgeCore needed a design that better reflected their technological savvy, enabled stronger visibility in traditional and AI search, and had the ability to publish changes without waiting in a developer's queue.

02 Solution

VSURY moved EdgeCore off WordPress and onto Webflow, built around a real component library instead of a theme and a developer's memory. WordPress meant every update went through a developer, and its core lacks the canonical tags, schema, and redirect handling that AEO depends on, plugins bolt those on unevenly at best. Neither fit a company whose site had to look and move more like its hyperscale customers.

The migration covered the full site: five distinct content types instead of one, press releases, thought leadership, in-the-news coverage, leadership profiles, and FAQs, each needing its own structure and fields rather than a single generic template. Claude ran the site architecture documentation, content inventory, and SEO/AEO audit up front, handled the content migration and cleanup, helped draft copy for new and updated pages, generated the component library powering the design system, wrote alt tags, meta descriptions, and schema markup across the site, and ran visual QA against the original pages after launch.

Search visibility improved on both fronts. EdgeCore's average organic search position roughly doubled, from 25.4 before launch to 12.2 in the months after, and organic search sessions grew roughly 3.5x over the same comparison. On the AI side, EdgeCore's pages now appear inside Google's AI Overviews for 42 tracked keywords.

VSURY continues to manage the site on a monthly retainer, shipping page updates, new pages, content strategy, SEO/AEO, and conversion optimization work faster and at a lower cost.

www.edgecore.com

03 Quotes

"Our audience is hyperscalers. Our site needed to look and move like it."

Ray Villares, President, VSURY

"We needed a website that more accurately represented the EdgeCore brand," said Courtney Gaudet, VP of Marketing and Communications, EdgeCore Digital Infrastructure. "Now the site's enhanced design, functionality and content reflects our company's important role as the backbone of high-performance computing."