WEBFLOW REDESIGN & MIGRATION

Clarity, at the speed of now.

A complex platform, migrated from WordPress to Webflow forspeed, cohesion, and what comes next.

Abstract gradient background with flowing orange, purple, and black shapes.

CLIENT

Unravel Data

TYPE

Website Redesign & Migration

SERVICES

Strategy
UX/UI Design
Webflow Development
WebOps & Ongoing Support

01 Challenge

Unravel Data is an AI-enabled solution for data platform optimization that provides end-to-end visibility, monitoring, and automation for data pipelines. Its complexity makes the website critical to the sales process. Prospective customers need to understand what the platform does before taking the next step, while the marketing team needs to communicate a story that keeps changing.

The timing mattered. Unravel had just refreshed its brand and was racing toward the launch of Arvix AI, its new autonomous optimization engine. They needed a modern site that could tell the story clearly, support the launch, and let the team move faster.

02 Solution

VSURY rebuilt the site in Webflow after determining that WordPress had become a bottleneck. The new site was built around a real design system, component library, and shared structure that gave both people and AI the context to build faster without compromising the brand.

The work included 80 static pages and 400-plus blog posts, along with new and updated pages to sharpen the value proposition and create a proper home for Arvix AI. We also prototyped interactive product experiences in Claude Design, giving visitors a way to explore how the platform works rather than simply reading about its features.

Claude accelerated the less visible parts of the migration, including site architecture documentation, content inventory, SEO and AEO auditing, and visual QA. Every page was rebuilt and tested by hand, with redirects, broken links, Marketo, OneTrust, schema, metadata, and accessibility details carefully validated before and after launch.

The result was a six-week migration with search rankings intact and significantly faster publishing. Unravel now ranks number one across 35 target terms in AI and LLM search, while development costs came in roughly 75% below a comparable traditional agency engagement.

VSURY continues to manage the site on a monthly retainer, covering new pages, content strategy, SEO/AEO, and conversion optimization.

www.unraveldata.com