FOR IMMEDIATE RELEASE

DENVER, CO – VSURY, a Denver-based digital experience studio, has completed a full website migration for Unravel Data, moving the AI-enabled data platform optimization company from WordPress to Webflow in six weeks. The project positioned Unravel's site to support the launch of Arvix AI, the company's new autonomous optimization engine, and to keep pace with a brand that was evolving quickly.

Unravel needed more than a platform switch. Every update on the old WordPress site required a developer, which slowed the team down at the exact moment they needed to move fast. VSURY built a real design system and component library instead, giving Unravel's marketing team a shared foundation to publish from without compromising the brand.

The scope went beyond migration. VSURY moved all 80 static pages and more than 400 blog posts, built new pages to sharpen Unravel's value proposition, and created an interactive home for the Arvix AI launch, with prototypes that let visitors experience the platform rather than read about it.

Claude played a direct role in the work itself, not just the story behind it. VSURY used Claude to document the site architecture, build the content inventory, and run the SEO and AEO audit that set the benchmark for the move, then to run visual QA against every rebuilt page to catch what a manual review might miss.

"We moved 80 pages and over 400 blog posts to Webflow in six weeks without losing our search rankings. Now the team can ship updates in days instead of weeks." — Keith Alsheimer, Chief Marketing Officer, Unravel Data

"People underestimate the scale and complexity of migrating content, especially custom post types. It takes real planning, careful execution, and revision to get right, and done poorly, it can blow your budget and your timeline." — Ray Villares, President, VSURY

Search performance held steady through the move, and Unravel now ranks as the top result across 35 target search terms in AI and LLM search. The migration also came in at roughly 75% less than a comparable traditional agency engagement.

VSURY continues to manage the Unravel Data site on a monthly retainer, covering new pages, content strategy, and SEO/AEO work.

To learn more, visit www.unraveldata.com.

Media Contact:
Ray Villares
President, VSURY
media@vsury.com
https://www.vsury.com/