Brand Strategy & Visual Identity

Bringing ambition to life

A full-scale rebrand for a future-focused technology partner ready to lead what’s next.

Yellow-painted hand forming an “okay” gesture on dark background

CLIENT

Qentelli

TYPE

Branding

SERVICES

Brand Strategy
Brand Design
Brand Deployment

01 Challenge

Qentelli, a Dallas-based digital transformation partner working with Fortune 100 brands, had outgrown its legacy brand. With a bold vision to lead the future of intelligent engineering, Qentelli needed a full brand overhaul, from strategy to design to rollout. The existing identity lacked the clarity, confidence, and emotional connection required to reflect the company’s ambitious trajectory, enterprise-grade expertise, and hallmark of exceptional, tenacious customer service.

02 Solution

We partnered with Qentelli to build a future-ready brand anchored in a clear and ownable promise, Ambitious Futures. Through stakeholder interviews, competitive research, and collaborative workshops, we defined a bold new positioning and uncovered the company’s champion personality and differentiated service-first approach.

The new identity system includes a strategic brand platform, a bold visual mark, refined messaging, and a digital-first design language that brings their story to life. Every detail, from the logo to the language, signals leadership, clarity, and an unwavering commitment to helping clients shape what’s next.

Following strategy and design, we led a full-scale brand deployment across digital, social, and internal channels. We created a custom GPT-based brand primer to help teams write in Qentelli’s voice with clarity and consistency, and built sales enablement tools to support go-to-market efforts. From photography direction to branded visuals for social media, we delivered a full suite of creative assets and templates. Every team had the tools they needed to bring the brand to life, wherever it shows up.