Branding

Elevating the art of handmade

A thoughtful brand strategy built to bring polish, clarity, and confidence to an unrefined market.

Close-up photo of textured stacked wood turning tools

CLIENT

Mountain Century Modern

TYPE

Branding

SERVICES

Brand Strategy
Visual Identity Design

01

Challenge

Operating in the handmade gifts market, Mountain Century Modern noticed a lack of professionalism among many 'maker' brands. For their launch, they required a brand strategy to enhance their marketing materials and establish coherence.

02

Solution

Faced with the challenge of standing out in a crowded market, we embarked on a journey to craft a brand strategy that would set Mountain Century Modern apart. We honed in on the essence of timeless sophistication, infusing every aspect of their brand identity with an aura of professionalism and refinement.

What emerged was a brand strategy that perfectly embodied the brand’s essence, delivering the polished presence required to captivate their audience and make an indelible mark in the market.

Hero image featuring a stag in a misty forest for Montana Made Modern Classics

Caption

PowerPoint slides showcasing the brand’s digital design system, interface examples, and layout components

Brand Strategy Based on Environment, Customer, Competitor, and Brand Research

PowerPoint slide introducing “The Curator” concept with black-and-white portrait and descriptive brand narrative

Brand Persona

Transparent placeholder image

Caption

Transparent placeholder image

Caption

Grid of four stag antler logos in different brand colors

New Brand Identity

Color palette swatches featuring warm neutrals and a pop of yellow

Color Palette

Typeface selections showing primary and secondary fonts in uppercase and numeric styles

Typography

Transparent placeholder image

Caption

Business card mockup featuring minimalist stag logo and clean typography

Business Cards

Stylized product page mockup with branding and packaging elements

Website Concept Exploration

Branded printed brochure with wood texture and yellow detail

Brochre Concept Exploration

Matte black gift box with embossed stag logo and ribbon

Packaging Design

Transparent placeholder image

Caption

Transparent placeholder image

Caption

Sticker designs showing stag logo on black and yellow backgrounds

Stickers

Next

Brand Strategy & Visual Identity

Bringing ambition to life

A full-scale rebrand for a future-focused technology partner ready to lead what’s next.