Branding
Superior MRI images. Superior brand.
Creating a visual identity as advanced as the technology behind it.
CLIENT
Hawkeye MRI
TYPE
Branding
SERVICES
Visual Identity Design
01
Challenge
Hawkeye, a trailblazing force in delivering superior MRI imagery, set its sights on entering the US market. With the dawn of their debut, Hawkeye recognized the need to shed its old skin for a fresher, more dynamic look.
02
Solution
VSURY partnered with Hawkeye to sculpt a new visual identity that blends elegance with an electrifying pulse that radiates boundless energy.
Old Logo Critique
New Brand Identity
Color Palette
Typography
New Brand Identity
New Brand Identity
App Animation Concept Exploration
Business Cards Exploration
Ad Concept Exploration
Next
Brand Strategy & Visual Identity
Bringing ambition to life
A full-scale rebrand for a future-focused technology partner ready to lead what’s next.
