Denver Digital Studio VSURY Completes Major Brand Evolution for Dallas-Based Digital Transformation Leader Qentelli
Full-scale rebrand positions Fortune 100 technology partner for next phase of growth with "Ambitious Futures" brand promise
Denver, Colorado
DENVER, CO – VSURY, a Denver-based digital evolution studio, has completed a comprehensive brand transformation for Qentelli, a Dallas-based digital transformation partner serving Fortune 100 clients. The project repositioned Qentelli as a future-focused technology leader through a complete brand overhaul spanning strategy, visual identity, and deployment.
The rebrand addresses a critical challenge facing many enterprise technology companies: legacy brands that no longer match their evolved capabilities and market ambitions. Qentelli had outgrown its existing identity, which lacked the clarity and emotional connection needed to reflect the company's trajectory in intelligent engineering and enterprise-grade expertise.
VSURY's approach centered on stakeholder interviews, competitive research, and collaborative workshops to define Qentelli's new positioning around "Ambitious Futures." This brand promise captures the company's commitment to helping clients shape what's next while highlighting their service-first approach that differentiates them in a crowded market.
"Too many technology companies get trapped by outdated brands that don't reflect their true capabilities," said Ray Villares, President of VSURY. "Qentelli was ready to lead the future of intelligent engineering, but their brand wasn't keeping pace. We built them a foundation that matches their ambition and gives them the tools to own their space."
The comprehensive project included developing a strategic brand platform, creating a bold visual identity system called the "Pathfinder" mark, and establishing a digital-first design language. VSURY also led full-scale deployment across digital, social, and internal channels, ensuring consistent brand expression at every touchpoint.
A standout element of the deployment was VSURY's creation of a custom GPT-based brand primer, allowing Qentelli teams to write in the new brand voice with clarity and consistency. The studio also developed sales enablement tools, photography direction, social media assets, and comprehensive templates to support go-to-market efforts.
The project reflects growing demand for strategic brand evolution in the technology sector, where companies must balance established credibility with future-facing positioning. For B2B technology leaders, outdated branding increasingly represents a competitive disadvantage when pursuing enterprise clients who expect polished, confident brand experiences.
The timing proves particularly relevant as digital transformation accelerates across industries. Technology partners need brands that communicate leadership, reliability, and innovation to compete for Fortune 100 relationships.
VSURY's work with Qentelli demonstrates the studio's expertise in enterprise-level brand transformation, combining strategic thinking with practical deployment that drives business results. The project joins VSURY's portfolio of work helping technology companies, startups, and established enterprises evolve their brands for digital-first markets.
Companies interested in learning more about VSURY's brand evolution process can view the complete Qentelli case study at https://www.vsury.com/work/qentelli-branding.
Media Contact:
Ray Villares President, VSURY
