eCommerce Redesign

Sourcing simplified for flavor purists

An optimized experience for both direct-to-consumer and wholesale flavor buyers.

Red apple on a bright turquoise background

CLIENT

Flavorah

TYPE

eCommerce Redesign

SERVICES

UX/UI Design​​​​​​

01

Challenge

Flavorah, celebrated for its premium concentrated flavors that enhance e-liquids and vaping products, embarked on enhancing its ecommerce presence by migrating from Netsuite to the Odoo ecommerce platform. This transition presented an opportunity to elevate customer experiences for both direct buyers and wholesale clients.

02

Solution

VSURY partnered with Flavorah and their third-party development team to design a vibrant user interface seamlessly integrated into Odoo’s template structure, distinguishing the brand from competitors. Two distinct websites were created to cater to varied buyer segments, offering customized experiences, products, and pricing. The outcome was two visually striking websites that streamlined product discovery and checkout processes, significantly boosting user satisfaction.

Flavorah website design mockup on tablet and mobile screens over a warm gradient background

Caption

Flavorah branding slide showing visual architecture and diagram of brand elements

Audience Needs Evaluation Map

Flavorah logo with vertical swatches of brand color palette

Retail Brand Colors

Flavorah logo with vertical swatches of brand color palette

Wholesale Brand Colors

Flavorah brand typeface slide showing primary and secondary fonts

Typography

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Caption

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Caption

UX wireframe layout of modular component system on a dark blue background

User Journey Maps

Mobile app screen mockups showing Flavorah UI in white and green color scheme

Wireframes

Flavorah product brochure mockups with packaging and ingredient imagery

Site UI Design Templates

Mobile site menu interface for Flavorah displayed on a soft pink background

Advanced Filtering

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Caption

Flat lay of sliced citrus fruits in various colors on white background

Caption

Mobile view of Flavorah homepage with tagline “Flavor That Means Business”

Fully Responsive Mobile Experiences

Next

UI Design System

Bringing high-end craftsmanship and design to the masses

Achieving design harmony for a premium brand with craftsmanship at its core.