I spent the first two decades of my career sitting in conference rooms. Big agencies. Small boutiques. Shops I owned. Shops where I was an equity partner. And somewhere along the way I started having the same thought in every meeting: This is a colossal waste of the client's money and the work gets less inspiring every year.
Eight people discussing strategy. Multiple rounds reviewing wireframes. Everyone on creative reviews. Everyone billing hours. Everyone nodding along. And I'd sit there thinking about the early days when four or five talented people with a halfway decent budget created incredible work. Fast. Lean. Focused.
I missed those days. Not just the efficiency. The inspiration.
So we built them back.
How Most Agencies Lost Their Creative Edge
The agency model didn't start broken. It evolved into broken.
Somewhere along the way, we convinced ourselves that more people meant better work. More process meant better outcomes. More meetings meant better strategy. We built layers of account management, project management, creative directors who don't create, and strategists who've never shipped anything.
We created the five Ds. We adopted Agile. We held scrums and sprints and retrospectives. We made Gantt charts and creative briefs and stakeholder matrices. We turned websites into year-long, six-figure projects where more than half the budget goes to coordination overhead.
And clients? They got slower timelines, bigger bills, and work that checks all the boxes but doesn't matter.
The moments of creative breakthrough that happen when talented people have the space to think, experiment, and push ideas forward got lost along the way. You can't schedule inspiration in a Gantt chart.
The Digital Evolution Method
After three decades in this industry at some of the largest global digital agencies and highly specialized boutiques, and now founding VSURY, I finally asked the question that should have been obvious. What if we built a model that actually unlocked great work instead of managing it to death?
What if we took everything that actually inspires creativity and removed everything that suffocates it?
That's not disruption. That's evolution.
We call it the Digital Evolution Method, and it's built to unlock the best work from the best people.
AI as creative accelerator. We don't use AI because it's trendy. We use it because it frees senior talent to focus on what matters. Strategy, craft, and creative problem-solving. Custom agents handle client interviews, content gathering, task scheduling. All the coordination work that used to pull creatives into administrative tasks. The difference is in how we direct these tools with expertise. AI in the hands of juniors produces junior work. AI directed by senior practitioners amplifies their creativity and lets them spend more time making work that matters.
Senior-only teams create senior-level work. Every person on a VSURY project has 2-3 specialties. A designer who can write. A developer who understands UX. A strategist who can design. When everyone on the team is a craftsperson, the creative bar rises. Conversations are richer. Solutions are smarter. The work reflects the collective intelligence of people who've earned their expertise. Fewer handoffs means fewer dilutions of the original creative vision.
Proprietary framework unlocks creative freedom. We built a custom Webflow framework that gives every project a running start. This isn't about templates or shortcuts. It's about not wasting creative energy on solved problems. No blank canvas paralysis. No reinventing basic infrastructure. Just a solid foundation that lets us focus creative energy where it matters. Your brand, your story, your differentiation.
Working prototypes spark better ideas. We create clickable prototypes in Webflow that clients can experience immediately. This gets us their feedback sooner-than-later. But more importantly, it gets everyone aligned around the actual experience, not abstract concepts. Backend happens in Webflow. Clients can start loading content into the CMS immediately, and we train them to manage it themselves. We design key pages and the design system first, then develop and design simultaneously. This parallel workflow means designers and developers are collaborating in real time, solving problems together, making the work better.
Designers who build make better work. Our designers are also developers. Webflow makes this possible. No more design handoffs. No more "but that's not what I envisioned" moments. The person who envisions it builds it. They get the details right. They can experiment in real time. They can push ideas further because they're not constrained by translation layers. This produces work with a level of craft and coherence that's impossible when design and development are siloed.
Organic process creates space for discovery. We don't do the five Ds. We don't do Agile. We have a tight process that adapts to what each project needs. The best ideas rarely emerge on schedule. They emerge when smart people have the room to think, iterate, and follow creative instincts. Our process is structured enough to keep projects moving and fluid enough to let great ideas breathe.
Small teams, elevated conversations. Three to five people. All senior. All multidisciplinary. All focused on your project. The team that sold the work is the team that does the work. No coordinators. No intermediaries. Just the people who know what they're doing. The level of talent agencies reserve for their biggest clients. Put that caliber of talent in a room together and the creative bar elevates. Everyone pushes everyone else. The work gets better.
What We Don't Compromise
What hasn't evolved? Our standards.
We still obsess over craft. We still invest in strategy. We still care deeply about brand, behavior, and business outcomes. We're not cutting corners. We're cutting waste so we can invest more in what makes work extraordinary.
The difference between a $150,000 website and a $75,000 website isn't the quality of the design or the sophistication of the build. It's whether you're paying for eight people in meetings or three people making. It's whether you're funding process documentation or creative exploration.
Traditional agencies will tell you their process is what makes them good. After 30 years, I can tell you the difference isn't process versus no process. It's rigid ceremony versus intelligent structure. We have a tight process. It just serves the work, not the other way around.
What Evolution Actually Looks Like
When clients come to VSURY, something shifts. The timeline compresses, yes. But more importantly, the creative energy intensifies.
Three senior people working in parallel, talking to each other constantly, solving problems together. That's a different dynamic than eight people coordinating across departments. Ideas move faster. Feedback loops tighten. The work evolves in real time.
Projects that traditionally take 6 months get done in the time it takes clients to get us their content. We're often waiting on them, not the other way around. And when they see the work, they're not seeing the output of a factory. They're seeing the output of a small team of senior craftspeople who care. Who pushed ideas. Who sweated the details. Who made something that matters.
The cost reflects reality. You're paying for the time it actually takes senior people to do excellent work. Not the time it takes to manage the people managing the people doing the work. And that means more of your budget goes into making the work better, not managing the machinery.
We Evolved Past It
I didn't build VSURY to disrupt anything. Disruption is for startups who don't know the industry yet.
I built it because after 30 years, after owning shops, after equity partnerships, after leading growth at major studios, I finally had the clarity to admit what I'd known all along. The emperor has no clothes.
The bloated agency model isn't better. It's just more profitable. For them.
We evolved past it. Back to what actually works. Forward with the tools that make it possible.
Four or five senior people. A decent budget. The space to create something incredible.
I missed those days. Not just the efficiency. The inspiration.
Now they're back.
